中国质量新闻网讯 近日,安徽省市场监督管理局网站发布《六月份广告监测通报》。通报详情如下:
一、省属媒体
(一)广告监测概况
2019年06月01日至06月30日,省级广告监测平台共抽查监测省属媒体33家,其中报纸15家,电视9家,广播9家。抽查监测省属媒体广告1801条、185325条次,其中涉嫌违法广告54条、95条次,条数和条次违法率分别为3%和0.05%;抽查监测省属电视、广播类媒体广告总时长为7422120秒,其中涉嫌违法广告时长142214秒,时长违法率为1.92%。
(二)各类媒体广告发布与涉嫌违法情况
(1)报纸类
2019年06月,省级广告监测平台对安徽省15家省属报纸媒体发布的广告进行了抽查监测,共监测各类广告430条、760条次,其中涉嫌违法广告25条、25条次,条数和条次违法率分别为5.81%和3.29%。
广告发布及涉嫌违法情况
媒体名称 | 广告条数 | 广告条次 | ||||
总条数 | 违法条数 | 条数违法率 | 总条次 | 违法条次 | 条次违法率 | |
市场星报 | 103 | 7(0.00%) | 6.8% | 108 | 7(0.00%) | 6.48% |
新安晚报 | 102 | 11(0.00%) | 10.78% | 251 | 11(0.00%) | 4.38% |
安徽商报 | 103 | 7(0.00%) | 6.8% | 278 | 7(0.00%) | 2.52% |
文摘周刊·安徽 | 11 | 0(0.00%) | 0% | 11 | 0(0.00%) | 0% |
安徽老年报 | 21 | 0(0.00%) | 0% | 21 | 0(0.00%) | 0% |
江淮时报 | 6 | 0(0.00%) | 0% | 7 | 0(0.00%) | 0% |
安徽工人日报 | 2 | 0(0.00%) | 0% | 2 | 0(0.00%) | 0% |
安徽经济报 | 5 | 0(0.00%) | 0% | 5 | 0(0.00%) | 0% |
安徽青年报 | 11 | 0(0.00%) | 0% | 11 | 0(0.00%) | 0% |
安徽法制报 | 2 | 0(0.00%) | 0% | 2 | 0(0.00%) | 0% |
安徽日报·农村版 | 5 | 0(0.00%) | 0% | 5 | 0(0.00%) | 0% |
工商导报 | 31 | 0(0.00%) | 0% | 31 | 0(0.00%) | 0% |
安徽日报 | 25 | 0(0.00%) | 0% | 25 | 0(0.00%) | 0% |
安徽广播电视报· 海豚TV周刊 | 3 | 0(0.00%) | 0% | 3 | 0(0.00%) | 0% |
合计 | 430 | 25(0.00%) | 5.81% | 760 | 25(0.00%) | 3.29% |
(2)电视类
2019年06月,省级广告监测平台对安徽省9家省属电视媒体发布的广告进行了抽查监测,共监测各类广告667条、96646条次,其中涉嫌违法广告14条、55条次,条数和条次违法率分别为2.1%和0.06%。
广告发布及涉嫌违法情况
媒体名称 | 广告条数 | 广告条次 | 广告时长(单位:秒) | ||||||
总条数 | 违法 条数 | 条数违法率 | 总条次 | 违法 条次 | 条次违 法率 | 总时长 | 违法 时长 | 时长违法率 | |
安徽家家购物频道 | 66 | 6(0.00%) | 9.09% | 3083 | 17(0.00%) | 0.55% | 1080856 | 39601 (0.00%) | 3.66% |
安徽导视频道 | 52 | 7(0.00%) | 13.46% | 7976 | 33(0.00%) | 0.41% | 851243 | 53190 (0.00%) | 6.25% |
安徽经济生活频道 | 96 | 1(0.00%) | 1.04% | 21389 | 5(0.00%) | 0.02% | 532019 | 50(0.00%) | 0.01% |
安徽卫视 | 93 | 0(0.00%) | 0% | 15779 | 0(0.00%) | 0% | 270257 | 0(0.00%) | 0% |
安徽科教频道 | 54 | 0(0.00%) | 0% | 6508 | 0(0.00%) | 0% | 336391 | 0(0.00%) | 0% |
安徽影视频道 | 85 | 0(0.00%) | 0% | 10691 | 0(0.00%) | 0% | 307583 | 0(0.00%) | 0% |
安徽综艺频道 | 77 | 0(0.00%) | 0% | 11194 | 0(0.00%) | 0% | 460941 | 0(0.00%) | 0% |
安徽公共频道 | 99 | 0(0.00%) | 0% | 14713 | 0(0.00%) | 0% | 382493 | 0(0.00%) | 0% |
安徽人物频道 | 45 | 0(0.00%) | 0% | 5313 | 0(0.00%) | 0% | 152919 | 0(0.00%) | 0% |
合计 | 667 | 14(0.00%) | 2.1% | 96646 | 55(0.00%) | 0.06% | 4374702 | 92841 (0.00%) | 2.12% |
(3)广播类
2019年06月,省级广告监测平台对安徽省9家省属广播媒体发布的广告进行了抽查监测,共监测各类广告704条、87919条次,其中涉嫌违法广告15条、15条次,条数和条次违法率分别为2.13%和0.02%。
广告发布及涉嫌违法情况
媒体名称 | 广告条数 | 广告条次 | 广告时长(单位:秒) | ||||||
总条数 | 违法 条数 | 条数违法率 | 总条次 | 违法 条次 | 条次违 法率 | 总时长 | 违法 时长 | 时长违法率 | |
安徽农村广播FM95.5 | 58 | 15↑ (200%) | 25.86% | 4390 | 15↑ (114.29%) | 0.34% | 308763 | 49373↑(99.16%) | 15.99% |
安徽音乐广播FM89.5 | 94 | 0(0.00%) | 0% | 27546 | 0(0.00%) | 0% | 565145 | 0(0.00%) | 0% |
安徽生活广播FM105.5 | 50 | 0(0.00%) | 0% | 3445 | 0(0.00%) | 0% | 72464 | 0(0.00%) | 0% |
安徽戏曲广播FM99.5 | 60 | 0(0.00%) | 0% | 4966 | 0(0.00%) | 0% | 179845 | 0(0.00%) | 0% |
安徽交通广播FM90.8 | 94 | 0(0.00%) | 0% | 17563 | 0(0.00%) | 0% | 369055 | 0(0.00%) | 0% |
安徽旅游广播FM106.5 | 88 | 0(0.00%) | 0% | 13780 | 0(0.00%) | 0% | 280386 | 0(0.00%) | 0% |
安徽小说评书广播FM107.4 | 93 | 0(0.00%) | 0% | 5202 | 0(0.00%) | 0% | 188878 | 0(0.00%) | 0% |
安徽经济广播FM97.1 | 80 | 0(0.00%) | 0% | 7101 | 0(0.00%) | 0% | 604989 | 0(0.00%) | 0% |
安徽新闻综合广播FM103.6 | 87 | 0↓(-100%) | 0% | 3926 | 0↓(-100%) | 0% | 477893 | 0↓(-100%) | 0% |
合计 | 704 | 15↑(87.5%) | 2.13% | 87919 | 15↑(50%) | 0.02% | 3047418 | 49373↑(42.94%) | 1.62% |
(三) 各类媒体涉嫌发布违法广告情况
(1)电视类
涉嫌违法广告明细
序号 | 发布媒体 | 广告名称 | 广告类别 | 广告条次 |
1 | 安徽经济生活频道 | 合肥鹏程高复学校 | 教育培训服务类>教育 | 5 |
2 | 安徽家家购物频道 | 澳乐维他黑蜂胶 | 普通食品类>其他 | 17 |
3 | 安徽导视频道 | 中粮悦润红花籽油 | 普通食品类>食用油脂 | 33 |
(2)广播类
涉嫌违法广告明细
序号 | 发布媒体 | 广告名称 | 广告类别 | 广告条次 |
1 | 安徽农村广播FM95.5 | 仁心说医事:正气通络能量枕 | 普通商品类>其他普通商品 | 15 |
(3)报纸类
涉嫌违法广告明细
序号 | 发布媒体 | 广告名称 | 广告类别 | 广告条次 |
1 | 市场星报 | 合肥友好医院 | 医疗服务类>医疗诊疗服务 | 7 |
2 | 安徽商报 | 合肥长淮中医医院 | 医疗服务类>医疗诊疗服务 | 7 |
3 | 新安晚报 | 合肥友好医院 | 医疗服务类>医疗诊疗服务 | 11 |
(四)各类违法广告占比情况
从本月监测情况看,教育培训服务类、普通食品类、医疗服务类的广告条次违法率分别为1.3%、0.51%、0.37%,其他类别条次违法率较低。
各类违法广告占比情况一览表
序号 | 广告类别 | 总条数 | 违法条数 | 条数违法率 | 总条次 | 违法条次 | 条次违法率 |
1 | 教育培训服务类 | 42 | 2 | 4.76% | 463 | 6 | 1.3% |
2 | 普通食品类 | 71 | 9 | 12.68% | 8269 | 42 | 0.51% |
3 | 医疗服务类 | 44 | 24 | 54.55% | 6406 | 24 | 0.37% |
4 | 普通商品类 | 51 | 6 | 11.76% | 6002 | 8 | 0.13% |
5 | 药品类 | 61 | 11 | 18.03% | 11979 | 11 | 0.09% |
6 | 保健食品类 | 38 | 1 | 2.63% | 7821 | 2 | 0.03% |
7 | 酒类 | 71 | 1 | 1.41% | 29335 | 2 | 0.01% |
8 | 医疗器械类 | 15 | 0 | 0% | 315 | 0 | 0% |
9 | 化妆品类 | 41 | 0 | 0% | 653 | 0 | 0% |
10 | 房地产类 | 48 | 0 | 0% | 1634 | 0 | 0% |
11 | 电器类 | 90 | 0 | 0% | 6117 | 0 | 0% |
12 | 交通产品类 | 66 | 0 | 0% | 3175 | 0 | 0% |
13 | 知识产品类 | 64 | 0 | 0% | 1120 | 0 | 0% |
14 | 金融服务类 | 62 | 0 | 0% | 3886 | 0 | 0% |
15 | 信息服务类 | 33 | 0 | 0% | 969 | 0 | 0% |
16 | 互联网服务类 | 25 | 0 | 0% | 1316 | 0 | 0% |
17 | 商业招商投资 | 29 | 0 | 0% | 400 | 0 | 0% |
18 | 会展文化活动服务类 | 28 | 0 | 0% | 2567 | 0 | 0% |
19 | 普通服务类 | 77 | 0 | 0% | 12708 | 0 | 0% |
20 | 形象宣传类 | 90 | 0 | 0% | 49332 | 0 | 0% |
21 | 非商业类 | 90 | 0 | 0% | 18999 | 0 | 0% |
22 | 其它类 | 73 | 0 | 0% | 11859 | 0 | 0% |
23 | 全部类别 | 1209 | 54 | 4.47% | 185325 | 95 | 0.05% |
二、市属媒体
(一)广告监测概况
2019年06月01日至06月30日,省级广告监测平台共抽查监测市属媒体130家,其中报纸36家,电视55家,广播39家。抽查监测市属媒体广告8094条、784494条次,其中涉嫌违法广告118条、860条次,条数和条次违法率分别为1.46%和0.11%;抽查监测市属电视、广播广告总时长为31870212秒,其中涉嫌违法广告时长358614秒,时长违法率为1.13%。
(二)各类媒体广告发布与涉嫌违法情况
(1)报纸类
2019年06月,省级广告监测平台对安徽省36家市属报纸媒体发布的广告进行了抽查监测,共监测各类广告1438条、1646条次,其中涉嫌违法广告3条、3条次,条数、条次违法率分别为0.21%和0.18%。
广告发布及涉嫌违法情况
媒体名称 | 广告条数 | 广告条次 | ||||
总条数 | 违法条数 | 条数违法率 | 总条次 | 违法条次 | 条次违法率 | |
大江晚报 | 103 | 3(0.00%) | 2.91% | 199 | 3(0.00%) | 1.51% |
芜湖日报 | 41 | 0(0.00%) | 0% | 41 | 0(0.00%) | 0% |
黄山日报 | 102 | 0(0.00%) | 0% | 156 | 0(0.00%) | 0% |
安庆日报 | 37 | 0(0.00%) | 0% | 37 | 0(0.00%) | 0% |
安庆晚报 | 52 | 0(0.00%) | 0% | 53 | 0(0.00%) | 0% |
滁州日报 | 94 | 0(0.00%) | 0% | 95 | 0(0.00%) | 0% |
铜陵日报 | 54 | 0(0.00%) | 0% | 54 | 0(0.00%) | 0% |
亳州晚报 | 81 | 0(0.00%) | 0% | 82 | 0(0.00%) | 0% |
铜都晨刊 | 67 | 0(0.00%) | 0% | 68 | 0(0.00%) | 0% |
淮河晨刊 | 102 | 0(0.00%) | 0% | 129 | 0(0.00%) | 0% |
池州日报 | 21 | 0(0.00%) | 0% | 21 | 0(0.00%) | 0% |
蚌埠日报 | 71 | 0(0.00%) | 0% | 71 | 0(0.00%) | 0% |
皖东晨刊 | 30 | 0(0.00%) | 0% | 30 | 0(0.00%) | 0% |
安徽城市广播电视报 | 25 | 0↓(-100%) | 0% | 25 | 0↓(-100%) | 0% |
阜阳日报 | 95 | 0(0.00%) | 0% | 96 | 0(0.00%) | 0% |
颍州晚报 | 103 | 0(0.00%) | 0% | 127 | 0(0.00%) | 0% |
合肥广播电视报 | 4 | 0(0.00%) | 0% | 5 | 0(0.00%) | 0% |
淮南日报 | 34 | 0(0.00%) | 0% | 34 | 0(0.00%) | 0% |
淮河早报 | 53 | 0(0.00%) | 0% | 53 | 0(0.00%) | 0% |
皖西日报 | 62 | 0(0.00%) | 0% | 62 | 0(0.00%) | 0% |
宿州广播电视报 | 21 | 0(0.00%) | 0% | 21 | 0(0.00%) | 0% |
拂晓报 | 57 | 0(0.00%) | 0% | 58 | 0(0.00%) | 0% |
新滁州报 | 2 | 0(0.00%) | 0% | 2 | 0(0.00%) | 0% |
宣城日报 | 66 | 0(0.00%) | 0% | 66 | 0(0.00%) | 0% |
铜陵有色报 | 2 | 0(0.00%) | 0% | 2 | 0(0.00%) | 0% |
黄山广播电视报 | 37 | 0(0.00%) | 0% | 37 | 0(0.00%) | 0% |
合肥晚报 | 22 | 0(0.00%) | 0% | 22 | 0(0.00%) | 0% |
合计 | 1438 | 3↑(50%) | 0.21% | 1646 | 3↑(50%) | 0.18% |
(2)电视类
2019年06月,省级广告监测平台对安徽省55家市属电视媒体发布的广告进行了抽查监测,共监测各类广告3991条、467765条次,其中涉嫌违法广告50条、269条次,条数、条次违法率分别为1.25%和0.06%。
广告发布及涉嫌违法情况
媒体名称 | 广告条数 | 广告条次 | 广告时长(单位:秒) | ||||||
总条数 | 违法 条数 | 条数违法率 | 总条次 | 违法 条次 | 条次违 法率 | 总时长 | 违法 时长 | 时长违法率 | |
阜阳开心购频道 | 48 | 14(0.00%) | 29.17% | 944 | 221(0.00%) | 23.41% | 799631 | 227271 (0.00%) | 28.42% |
芜湖皖江购物频道 | 61 | 5↑(400%) | 8.2% | 3696 | 16↑(60%) | 0.43% | 1345238 | 33392↑ (39.4%) | 2.48% |
亳州农村频道 | 78 | 18(0.00%) | 23.08% | 5468 | 19(0.00%) | 0.35% | 169123 | 5638 (0.00%) | 3.33% |
亳州新闻频道 | 79 | 10(0.00%) | 12.66% | 4892 | 10(0.00%) | 0.2% | 193517 | 3049 (0.00%) | 1.58% |
淮南经济生活频道 | 76 | 2(0.00%) | 2.63% | 7479 | 2(0.00%) | 0.03% | 651040 | 1043 (0.00%) | 0.16% |
阜阳公共频道 | 72 | 1↓(-90.91%) | 1.39% | 11370 | 1↓(-90.91%) | 0.01% | 508514 | 600↓ (-90.88%) | 0.12% |
芜湖新闻综合频道 | 70 | 0(0.00%) | 0% | 5366 | 0(0.00%) | 0% | 248355 | 0(0.00%) | 0% |
安庆新闻综合频道 | 88 | 0↓(-100%) | 0% | 11959 | 0↓(-100%) | 0% | 526892 | 0↓(-100%) | 0% |
蚌埠新闻综合频道 | 90 | 0(0.00%) | 0% | 8109 | 0(0.00%) | 0% | 386289 | 0(0.00%) | 0% |
铜陵新闻综合频道 | 73 | 0(0.00%) | 0% | 4488 | 0(0.00%) | 0% | 278273 | 0(0.00%) | 0% |
马鞍山公共频道 | 74 | 0(0.00%) | 0% | 6373 | 0(0.00%) | 0% | 415977 | 0(0.00%) | 0% |
合肥电视剧频道 | 80 | 0(0.00%) | 0% | 6415 | 0(0.00%) | 0% | 237687 | 0(0.00%) | 0% |
合肥新闻频道 | 103 | 0(0.00%) | 0% | 17180 | 0(0.00%) | 0% | 539047 | 0(0.00%) | 0% |
合肥影院频道 | 92 | 0(0.00%) | 0% | 8963 | 0(0.00%) | 0% | 760226 | 0(0.00%) | 0% |
池州新闻综合频道 | 78 | 0↓(-100%) | 0% | 15051 | 0↓(-100%) | 0% | 461132 | 0↓(-100%) | 0% |
池州文化旅游频道 | 84 | 0(0.00%) | 0% | 24254 | 0(0.00%) | 0% | 890530 | 0(0.00%) | 0% |
池州公共频道 | 99 | 0(0.00%) | 0% | 34954 | 0(0.00%) | 0% | 955027 | 0(0.00%) | 0% |
宣城新闻频道 | 72 | 0(0.00%) | 0% | 11173 | 0(0.00%) | 0% | 515103 | 0(0.00%) | 0% |
宣城公共频道 | 70 | 0(0.00%) | 0% | 7547 | 0(0.00%) | 0% | 415590 | 0(0.00%) | 0% |
六安新闻综合频道 | 60 | 0↓(-100%) | 0% | 6291 | 0↓(-100%) | 0% | 428016 | 0↓(-100%) | 0% |
六安公共频道 | 58 | 0(0.00%) | 0% | 3814 | 0(0.00%) | 0% | 214950 | 0(0.00%) | 0% |
滁州新闻综合频道 | 87 | 0(0.00%) | 0% | 7845 | 0(0.00%) | 0% | 739381 | 0(0.00%) | 0% |
滁州科教频道 | 68 | 0(0.00%) | 0% | 5073 | 0(0.00%) | 0% | 460592 | 0(0.00%) | 0% |
滁州公共频道 | 68 | 0(0.00%) | 0% | 6965 | 0(0.00%) | 0% | 649510 | 0(0.00%) | 0% |
宿州新闻综合频道 | 65 | 0(0.00%) | 0% | 9858 | 0(0.00%) | 0% | 385623 | 0(0.00%) | 0% |
宿州公共频道 | 97 | 0(0.00%) | 0% | 9070 | 0(0.00%) | 0% | 362648 | 0(0.00%) | 0% |
宿州科教频道 | 97 | 0(0.00%) | 0% | 5977 | 0(0.00%) | 0% | 281503 | 0(0.00%) | 0% |
阜阳新闻频道 | 95 | 0(0.00%) | 0% | 13955 | 0(0.00%) | 0% | 470554 | 0(0.00%) | 0% |
阜阳都市频道 | 76 | 0(0.00%) | 0% | 6292 | 0(0.00%) | 0% | 221266 | 0(0.00%) | 0% |
阜阳教育频道 | 72 | 0(0.00%) | 0% | 8508 | 0(0.00%) | 0% | 430724 | 0(0.00%) | 0% |
黄山新闻综合频道 | 79 | 0(0.00%) | 0% | 14787 | 0(0.00%) | 0% | 700918 | 0(0.00%) | 0% |
黄山公共生活频道 | 79 | 0(0.00%) | 0% | 10652 | 0(0.00%) | 0% | 797601 | 0(0.00%) | 0% |
安庆公共频道 | 88 | 0↓(-100%) | 0% | 10078 | 0↓(-100%) | 0% | 624300 | 0↓(-100%) | 0% |
安庆黄梅戏频道 | 87 | 0(0.00%) | 0% | 10491 | 0(0.00%) | 0% | 579882 | 0(0.00%) | 0% |
铜陵公共频道 | 63 | 0(0.00%) | 0% | 6839 | 0(0.00%) | 0% | 241318 | 0(0.00%) | 0% |
铜陵科教频道 | 60 | 0(0.00%) | 0% | 5016 | 0(0.00%) | 0% | 233863 | 0(0.00%) | 0% |
淮北新闻综合频道 | 61 | 0(0.00%) | 0% | 9224 | 0(0.00%) | 0% | 353495 | 0(0.00%) | 0% |
淮北公共频道 | 57 | 0(0.00%) | 0% | 9116 | 0(0.00%) | 0% | 404833 | 0(0.00%) | 0% |
淮北教育频道 | 56 | 0(0.00%) | 0% | 8653 | 0(0.00%) | 0% | 270346 | 0(0.00%) | 0% |
淮北都市频道 | 50 | 0(0.00%) | 0% | 6639 | 0(0.00%) | 0% | 211573 | 0(0.00%) | 0% |
马鞍山新闻频道 | 61 | 0↓(-100%) | 0% | 4408 | 0↓(-100%) | 0% | 276420 | 0↓(-100%) | 0% |
蚌埠生活频道 | 93 | 0(0.00%) | 0% | 8708 | 0(0.00%) | 0% | 543719 | 0(0.00%) | 0% |
蚌埠文教频道 | 46 | 0(0.00%) | 0% | 2042 | 0(0.00%) | 0% | 105778 | 0(0.00%) | 0% |
蚌埠公共频道 | 53 | 0(0.00%) | 0% | 2380 | 0(0.00%) | 0% | 184512 | 0(0.00%) | 0% |
芜湖公共频道 | 72 | 0(0.00%) | 0% | 7192 | 0(0.00%) | 0% | 275574 | 0(0.00%) | 0% |
合肥财经频道 | 105 | 0(0.00%) | 0% | 8918 | 0(0.00%) | 0% | 374079 | 0(0.00%) | 0% |
合肥故事休闲频道 | 104 | 0(0.00%) | 0% | 17745 | 0(0.00%) | 0% | 622858 | 0(0.00%) | 0% |
合肥公共频道 | 86 | 0(0.00%) | 0% | 7244 | 0(0.00%) | 0% | 214234 | 0(0.00%) | 0% |
合肥生活频道 | 103 | 0(0.00%) | 0% | 10254 | 0(0.00%) | 0% | 333764 | 0(0.00%) | 0% |
合肥文体博览频道 | 83 | 0(0.00%) | 0% | 8848 | 0(0.00%) | 0% | 402271 | 0(0.00%) | 0% |
合肥教育法制频道 | 103 | 0(0.00%) | 0% | 12852 | 0(0.00%) | 0% | 538626 | 0(0.00%) | 0% |
淮南新闻综合频道 | 72 | 0(0.00%) | 0% | 6350 | 0(0.00%) | 0% | 575280 | 0(0.00%) | 0% |
合计 | 3991 | 50↑(56.25%) | 1.25% | 467765 | 269↑(295.59%) | 0.06% | 23807202 | 270993↑(557.27%) | 1.14% |
(3)广播类
2019年06月,省级广告监测平台对安徽省39家市属广播媒体发布的广告进行了抽查监测,共监测各类广告2665条、315083条次,其中涉嫌违法广告65条、588条次,条数、条次违法率分别为2.44%和0.19%。
广告发布及涉嫌违法情况
媒体名称 | 广告条数 | 广告条次 | 广告时长(单位:秒) | ||||||
总条数 | 违法 条数 | 条数违法率 | 总条次 | 违法 条次 | 条次违 法率 | 总时长 | 违法 时长 | 时长违法率 | |
合肥故事广播FM98.8 | 77 | 2↓(-50%) | 2.6% | 5599 | 263↑(148.11%) | 4.7% | 134322 | 7689↑(139.31%) | 5.72% |
合肥新闻综合广播FM91.5 | 62 | 8↑(100%) | 12.9% | 10470 | 83↑(492.86%) | 0.79% | 364746 | 2413↑(495.8%) | 0.66% |
铜陵新闻综合广播FM95.9 | 72 | 3(0.00%) | 4.17% | 4455 | 33(0.00%) | 0.74% | 126586 | 1315(0.00%) | 1.04% |
蚌埠经典广播FM104.2 | 50 | 3(0.00%) | 6% | 4492 | 33(0.00%) | 0.73% | 112625 | 576(0.00%) | 0.51% |
淮北交通广播FM100.4 | 59 | 2(0.00%) | 3.39% | 12381 | 81(0.00%) | 0.65% | 427526 | 5181(0.00%) | 1.21% |
阜阳交通广播FM94.1 | 82 | 6(0.00%) | 7.32% | 10885 | 32(0.00%) | 0.29% | 216145 | 617(0.00%) | 0.29% |
淮北新闻广播FM94.9 | 81 | 23↑(2200%) | 28.4% | 8046 | 23↑(1050%) | 0.29% | 302297 | 68611↑(1546.53%) | 22.7% |
淮南交通广播FM106.9 | 49 | 13(0.00%) | 26.53% | 8307 | 13(0.00%) | 0.16% | 206740 | 763(0.00%) | 0.37% |
蚌埠交通文艺广播FM98.4 | 55 | 2(0.00%) | 3.64% | 6696 | 10(0.00%) | 0.15% | 124023 | 168(0.00%) | 0.14% |
芜湖经济广播FM96.3 | 97 | 2(0.00%) | 2.06% | 14394 | 16(0.00%) | 0.11% | 275678 | 266(0.00%) | 0.1% |
马鞍山交通音乐广播FM92.8 | 56 | 1(0.00%) | 1.79% | 10749 | 1(0.00%) | 0.01% | 305760 | 22(0.00%) | 0.01% |
合肥徽商广播FM100.3 | 70 | 0(0.00%) | 0% | 7003 | 0(0.00%) | 0% | 134073 | 0(0.00%) | 0% |
淮南新闻综合广播FM101.8 | 87 | 0(0.00%) | 0% | 6272 | 0(0.00%) | 0% | 220082 | 0(0.00%) | 0% |
亳州新闻综合广播FM88.2 | 59 | 0(0.00%) | 0% | 4717 | 0(0.00%) | 0% | 109955 | 0(0.00%) | 0% |
亳州交通音乐广播FM107.2 | 74 | 0(0.00%) | 0% | 3474 | 0(0.00%) | 0% | 68877 | 0(0.00%) | 0% |
池州新闻综合广播FM98.1 | 29 | 0(0.00%) | 0% | 4894 | 0(0.00%) | 0% | 178647 | 0(0.00%) | 0% |
池州交通旅游广播FM96.6 | 91 | 0(0.00%) | 0% | 9735 | 0(0.00%) | 0% | 237508 | 0(0.00%) | 0% |
宣城新闻综合广播FM100.6 | 37 | 0(0.00%) | 0% | 6735 | 0(0.00%) | 0% | 220818 | 0(0.00%) | 0% |
宣城交通文艺广播FM106.1 | 44 | 0(0.00%) | 0% | 14315 | 0(0.00%) | 0% | 310226 | 0(0.00%) | 0% |
六安新闻广播FM102.1 | 25 | 0(0.00%) | 0% | 2232 | 0(0.00%) | 0% | 61581 | 0(0.00%) | 0% |
六安交通广播FM96.4 | 58 | 0(0.00%) | 0% | 8471 | 0(0.00%) | 0% | 173948 | 0(0.00%) | 0% |
滁州综合广播FM95.0 | 60 | 0(0.00%) | 0% | 9125 | 0(0.00%) | 0% | 236254 | 0(0.00%) | 0% |
滁州交通音乐广播FM105.4 | 91 | 0(0.00%) | 0% | 17768 | 0(0.00%) | 0% | 394751 | 0(0.00%) | 0% |
宿州交通广播FM107.3 | 85 | 0(0.00%) | 0% | 5254 | 0(0.00%) | 0% | 139733 | 0(0.00%) | 0% |
宿州文艺广播FM96.1 | 94 | 0(0.00%) | 0% | 7527 | 0(0.00%) | 0% | 219872 | 0(0.00%) | 0% |
宿州综合广播FM100.8 | 77 | 0(0.00%) | 0% | 5452 | 0(0.00%) | 0% | 207167 | 0(0.00%) | 0% |
阜阳新闻广播FM91.6 | 91 | 0↓(-100%) | 0% | 16701 | 0↓(-100%) | 0% | 319192 | 0↓(-100%) | 0% |
阜阳经济广播FM90.0 | 79 | 0(0.00%) | 0% | 5930 | 0(0.00%) | 0% | 134919 | 0(0.00%) | 0% |
黄山新闻综合广播FM93.3 | 56 | 0(0.00%) | 0% | 4852 | 0(0.00%) | 0% | 147607 | 0(0.00%) | 0% |
黄山旅游之声广播FM100.4 | 94 | 0(0.00%) | 0% | 16047 | 0(0.00%) | 0% | 265541 | 0(0.00%) | 0% |
合肥新城咨询广播FM88.1 | 56 | 0(0.00%) | 0% | 1415 | 0(0.00%) | 0% | 69931 | 0(0.00%) | 0% |
合肥交通广播FM102.6 | 62 | 0(0.00%) | 0% | 10360 | 0(0.00%) | 0% | 204207 | 0(0.00%) | 0% |
合肥文艺广播FM87.6 | 66 | 0(0.00%) | 0% | 13031 | 0(0.00%) | 0% | 198845 | 0(0.00%) | 0% |
芜湖音乐故事广播FM98.2 | 76 | 0(0.00%) | 0% | 5154 | 0(0.00%) | 0% | 104322 | 0(0.00%) | 0% |
蚌埠新闻综合广播FM107.9 | 78 | 0(0.00%) | 0% | 2299 | 0(0.00%) | 0% | 73646 | 0(0.00%) | 0% |
安庆新闻广播FM90.3 | 63 | 0(0.00%) | 0% | 5635 | 0(0.00%) | 0% | 114596 | 0(0.00%) | 0% |
安庆交通音乐广播FM93.7 | 94 | 0(0.00%) | 0% | 8923 | 0(0.00%) | 0% | 379747 | 0(0.00%) | 0% |
马鞍山生活故事广播FM95.4 | 63 | 0(0.00%) | 0% | 7218 | 0(0.00%) | 0% | 242132 | 0(0.00%) | 0% |
马鞍山新闻综合广播FM105.1 | 66 | 0(0.00%) | 0% | 8070 | 0(0.00%) | 0% | 298385 | 0(0.00%) | 0% |
合计 | 2665 | 65↑(441.67%) | 2.44% | 315083 | 588↑(141.98%) | 0.19% | 8063010 | 87621↑(758.95%) | 1.09% |
(三) 各类媒体涉嫌发布违法广告情况
(1)电视类
涉嫌违法广告明细
序号 | 发布媒体 | 广告名称 | 广告类别 | 广告条次 |
1 | 亳州新闻频道 | 亳州中药科技学校 | 教育培训服务类>教育 | 10 |
2 | 亳州农村频道 | 亳州中药科技学校 | 教育培训服务类>教育 | 19 |
3 | 阜阳公共频道 | 马踏飞燕老花镜 | 普通商品类>钟表眼镜 | 1 |
4 | 阜阳开心购频道 | 荣事达迷你洗衣机 | 电器类>厨卫电器 | 221 |
5 | 马鞍山影视频道 | 欧然空气炸锅 | 电器类>厨卫电器 | 4 |
6 | 芜湖皖江购物频道 | 七丹三七胶囊 | 保健食品类>保健食品 | 16 |
7 | 淮南经济生活频道 | 章龙装饰 | 普通服务类>装饰装潢服务 | 2 |
(2)广播类
涉嫌违法广告明细
序号 | 发布媒体 | 广告名称 | 广告类别 | 广告条次 |
1 | 淮南交通广播FM106.9 | 淮南邦尔通中医馆 | 医疗服务类>医疗诊疗服务 | 13 |
2 | 阜阳交通广播FM94.1 | 阜阳福田眼科医院 | 医疗服务类>医疗诊疗服务 | 32 |
3 | 淮北新闻广播FM94.9 | 老慢病健康大讲堂:活细胞新疗法 | 药品类>非处方药 | 23 |
4 | 淮北交通广播FM100.4 | 淮北吾悦广场 | 房地产类>商品房 | 81 |
5 | 合肥故事广播FM98.8 | 合肥长淮中医医院 | 医疗服务类>医疗诊疗服务 | 263 |
6 | 合肥新闻综合广播FM91.5 | 合肥长淮中医院 | 医疗服务类>医疗诊疗服务 | 83 |
7 | 芜湖经济广播FM96.3 | 芜湖眼科医院 | 医疗服务类>医疗诊疗服务 | 16 |
8 | 蚌埠经典广播FM104.2 | 蚌埠康视眼科医院 | 医疗服务类>医疗诊疗服务 | 33 |
9 | 蚌埠交通文艺广播FM98.4 | 蚌埠沁雅大成天下 | 房地产类>商品房 | 10 |
10 | 铜陵新闻综合广播FM95.9 | 铜陵中医医院 | 医疗服务类>医疗诊疗服务 | 33 |
11 | 马鞍山交通音乐广播FM92.8 | 马鞍山圳秀国际金湖湾 | 房地产类>商品房 | 1 |
(3)报纸类
涉嫌违法广告明细
序号 | 发布媒体 | 广告名称 | 广告类别 | 广告条次 |
1 | 大江晚报 | 芜湖第一人民医院 | 医疗服务类>医疗诊疗服务 | 3 |
(四)各类违法广告占比情况
从本月监测情况看,药品类、电器类、医疗服务类的广告条次违法率为19.33%、2.73%、2.73%,其他类别条次违法率较低。
各类违法广告占比情况一览表
序号 | 广告类别 | 总条数 | 违法条数 | 条数违法率 | 总条次 | 违法条次 | 条次违法率 |
1 | 药品类 | 50 | 23 | 46% | 119 | 23 | 19.33% |
2 | 电器类 | 82 | 5 | 6.1% | 5598 | 153 | 2.73% |
3 | 医疗服务类 | 77 | 38 | 49.35% | 17330 | 473 | 2.73% |
4 | 普通商品类 | 93 | 13 | 13.98% | 18851 | 72 | 0.38% |
5 | 教育培训服务类 | 66 | 28 | 42.42% | 9782 | 29 | 0.3% |
6 | 房地产类 | 89 | 5 | 5.62% | 48714 | 93 | 0.19% |
7 | 普通食品类 | 79 | 2 | 2.53% | 9142 | 11 | 0.12% |
8 | 医疗器械类 | 18 | 1 | 5.56% | 938 | 1 | 0.11% |
9 | 保健食品类 | 48 | 1 | 2.08% | 6243 | 3 | 0.05% |
10 | 普通服务类 | 91 | 2 | 2.2% | 85989 | 2 | 0% |
11 | 化妆品类 | 55 | 0 | 0% | 422 | 0 | 0% |
12 | 酒类 | 84 | 0 | 0% | 24611 | 0 | 0% |
13 | 交通产品类 | 84 | 0 | 0% | 18333 | 0 | 0% |
14 | 知识产品类 | 29 | 0 | 0% | 1748 | 0 | 0% |
15 | 金融服务类 | 89 | 0 | 0% | 29635 | 0 | 0% |
16 | 信息服务类 | 62 | 0 | 0% | 8340 | 0 | 0% |
17 | 互联网服务类 | 56 | 0 | 0% | 5565 | 0 | 0% |
18 | 商业招商投资 | 62 | 0 | 0% | 22921 | 0 | 0% |
19 | 会展文化活动服务类 | 85 | 0 | 0% | 23181 | 0 | 0% |
20 | 形象宣传类 | 95 | 0 | 0% | 142245 | 0 | 0% |
21 | 非商业类 | 97 | 0 | 0% | 273219 | 0 | 0% |
22 | 其它类 | 78 | 0 | 0% | 31568 | 0 | 0% |
23 | 全部类别 | 1569 | 118 | 7.52% | 784494 | 860 | 0.11% |
据了解,针对本月监测发现的问题,安徽省市场监管局将进一步加大对重点媒体和重点领域广告监测力度,加强对监测数据分析研判,及时了解违法广告发布的趋势,为监管执法提供有力支撑。